Cocacola supply chain managementa coca cola supply chain management the first section of this paper touches on the coca cola companys historical background detailing the time of its inception and the brains that. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. Cocacolas new supply chain strategy sell 9 production plants to independent bottlers cocacola co. Pdf international trade and supply chain analysis of. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Jun 03, 2017 report on supply chain management of coca cola. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises.
The coca cola company creates the demand throughout consumer and brand marketing instead each different bottlers in their different territories are. Supply chain management at cocacola everything supply. Coca cola knows how to engage its followers better than pepsi. Inbev operates in the consumer packaged goods industry, in a segment called beverages. Sep 02, 2011 sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, cocacola company. It is clearly not all the amount of followers you have, but how you engage those followers. Tryston anderson,try di lieu, nikhil bathla nick taman chhabra inbound logistics and procurement present process of purchasing at coca cola. Understand the role of forecasting for both an enterprise and a supply chain. Supply chain management practices in coca cola the general network of supply chain management of the beverage company is as same as the other industry that includes the manufacturers, distributors, retailers and consumers that are. Optimisation like this takes into consideration the group supply chain, from the number of plants and the number and nature of our filling lines to how many distribution centres and warehouses we have. Making sure that every one of its thirsty clients gets the right product, at the right time and. Coca cola supply chain divided as parts for good supply chain. Jul 09, 2018 the cocacola company has been working to reduce emissions in its supply chain for yearsincluding not only those associated with bottling, but also those associated with growing ingredients, producing packaging, and distributing and refrigerating products.
The coca cola system is one of the major examples of global value chain. Theres no longer any need for a coca cola representative to physically visit and count the contents, he said. Coca cola value chain analysis researchmethodology. There are three main strategies of pepsico identified, from procurement, production and. The coca cola company is committed to supplier diversity by maximizing procurement opportunities and proactively engaging and building partnerships with diverse suppliers.
Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories, against such prominent firms as. The bottling partner sends it to a manufacturing facility, which. Things go better with cokes supply chain supply and demand. The cocacola company 2017 human rights policy english. Unlike the pepsi brand which cone in a little later.
Cocacola the cocacola company touches the worlds consumers like almost no other business. Operation management in coca cola company business essay. Cola hellenic code of business conduct and antibribery policy. This was interesting news to me because the acquisition, like pepsicos deals to buy its two biggest bottlers, the pepsi bottling group and pepsiamericas, was driven in large part by the need for. Omor faruk ansari lecturer department of marketing bangladesh university of business. Coca cola is one of the most recognizable brands globally. This was interesting news to me because the acquisition, like pepsicos deals to buy its two biggest bottlers, the pepsi bottling group and pepsiamericas, was driven in large part by the need for distribution flexibility. Supply chain plays a central role at coca cola hbc, ensuring that, in all processes, the company minimises its environmental impact and ensure sustainability throughout the value chain. The coca cola company struggles with ethical crises. Doc operations and supply chain management cocacola. Supply chain management of coca cola company 12 coca cola supply chain process. Things go better with cokes supply chain supply and. A collection of articles, stories and videos about the business of the cocacola company. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups.
We also have a duty to respect and protect the human rights of everyone working across our supply chain. Marcel martin, coca cola hbc supply chain director 21. Copy of the evolution of cocacolas supply chain by kuhan. As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history.
Discussion between coca cola, the global fund to fight aids, tuberculosis and malaria and the bill and melinda gates foundation focused on how coca cola s supply chain knowledge could be harnessed to improve the distribution of essential medicines and health supplies in africa. Manufacturing global reveals 14 key facts about cocacolas supply chain. The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Supply chain 48 downloads 12 pages 2,777 words add in library click this icon and make it bookmark in your library to refer it later. Coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. Many people are therefore sentimental about the image coca cola products and therefore, they have grown used to it. Coca cola the evolution of supply chain management. Procurement involves buying raw matirials, inputs dealing with suppliers, vendors, billing system ebp. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings. Cola hbc supplier guiding principles, as well as, to the extent these apply to supplier, coca.
Manufacturing global reveals 14 key facts about coca cola s supply chain. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one. The firm applies the philosophy of customer driven supply chain management. Cola hbc supply chain director topinclass quality assurance in our own business, we are developing a culture where quality is a core value across the entire organisation. Building a climateresilient value chain the coca cola company partnered with bsr to examine what climate risk and resilience might mean for its value chain. The new wave brought another trend in terms of building supply chain. Coca cola park image gallery coca cola world of coca cola coca cola bottling plant coca cola in india hindustan coca cola private beverages private limited is a 100% owned company better. Discuss the supply chain management and sustainability practices of the coca cola company enterprise. The cocacola system is one of the major examples of global value chain. The role of an operation management is to deal with the productivity system of coca cola company. Fundamental to cocacolas success in the united states and around the world has been innovation. According to supply chain index a case study was done between pepsicos and cocacolas beverage industries. What is the maturity level of the supply chain of coca cola ghana.
Supply chain business blogs analytics and big data quotes. However, creating such a large and successful brand also requires managing the value chain successfully. You are likely to see at least one coca cola product in supermarkets or newsagents the world over. Coca cola has managed a global supply chain and distribution network.
We use cookies to optimise our website to provide you with the best, most relevant experience. Mar 20, 2016 adm 3302 coca cola supply chain natalie soucy gavin smith akouete yannick karl c. Coca cola freestyle also provides valuable data collection to customers. We produce and distribute more than 2 billion unit cases of our products annually across our territories. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, coca cola is still number one. The analysis process requires the application of different theories that include the. Supply chain of coca cola coca cola supply chain divided as parts for good supply chain. Supply chain management of cocacola supply chain scribd. How does coca colas supply chain management adapt around the. Cola system reduced its water footprint from 2012 2016. While considering this we need to have clear idea of development. Supply chain activities at coca cola company researchomatic.
Cocacola supply chain management success story supply. In other words supply chain management is a process that used by companies to make sure that their supply chain is efficient and costeffective. The typical workflow within coca cola supply chain. Coca cola and supply chain quotes whats great about this country is that america started the tradition where the richest consumers buy essentially the same things as the poorest. Coca cola freestyle changes the fountain model from eight choices in a standard fountain to more than 100, explains richard gross, group director of enterprise business solutions, product supply systems, coca cola refreshments. Known for its strong brand image and global presence, coca cola has several billion dollar brands in its portfolio. These policies make clear the values and behavior we expect and audit in our value chain. In the coca cola system there are two main players. How does coca colas supply chain management adapt around. Cocacola supply chain managementa coca cola supply essay. Also it owns a widespread global supply chain which had been analysed in this report. Wendy manning, vice president of customer logistics as cocacola enterprises cce gives us some insight by talking about the distribution of products across western europe.
The coca cola company headquarters in atlanta manufacture the concentrated syrup and sell it to coca cola enterprises cce or another bottling partner, which is responsible for selling the product in north america and canada. The objective of this research is to analyze the supply chain of the coca coal company and determine whether there are nay deficiencies in the system as implemented. Comparative analysis of cocacola company and pepsico. Coca cola, diageo, anheuserbusch, pepsi, and several others. Here we need to identify its resources and system of productivity to deal and design with manufacturing products. Wendy manning, vice president of customer logistics as coca cola enterprises cce gives us some insight by talking about the distribution of products across western europe. We have restated our zero tolerance for failure to meet standards and deployed a. Supply chain maturity assessment of coca cola ghana ltd. Coca cola the corporate nourishing community with the largest selling soft drink concentrates since 1886 return after a gap of 16 years in1993.
This paper discusses coca colas supply chain changes throughout its life cycle from traditional mass. Read this free business research paper and other term papers, research papers and book reports. Weve made a joint commitment with the cocacola company to ensure that 100% of our main agricultural ingredients and raw materials are sourced sustainably by 2020. P a g e xxi topinclass quality assurance in our own business, we are developing a culture where quality is a core value across the entire organization. In an article last thursday, the wall street journal announced that the coca cola company was nearing a deal to buy the bulk of its largest bottler, coca cola enterprises. Pet which stands for polyethylene terephthalate is one of the worlds most. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. The case study was done over a twelve year period and looked at the companys gross margin and cashtocash cycle. Respect for human rights is a fundamental value of the coca cola company. Analysis of supply chains in the consumer packaged goods industry by marcelliott finkelstein master of business administration university of toronto 2004 submitted to the zaragoza logistics center on may 16, 2005 for partial fulfillment of the requirements for the degree of master of engineering in supply chain management and logistics. Role of an operation management in coca cola company. A supply chain is the collection of steps that a company initiate to transform raw materials into a final product.
Cocacola is one of the most renowned and powerful brands of the world, but its power doesnt only come from its brand which, undoubtedly, is its primary asset but the way its logistics and supply chain network works in collaboration, and its constant adaptation to local contexts. Socher showed how einstein had been trained to recognize, identify and count the varieties and quantities of coca cola bottles stored in one of its cooler display cabinets, simply by analyzing a photo taken with an ipad or iphone. May 31, 2017 supply chain of coca cola coca cola supply chain divided as parts for good supply chain. The coca cola brand is deeply rooted among the americans. Mar 01, 2010 in an article last thursday, the wall street journal announced that the cocacola company was nearing a deal to buy the bulk of its largest bottler, cocacola enterprises. You are likely to see at least one cocacola product in supermarkets or newsagents the world over. Sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, coca cola company. The application tightly follows the supply chain councils scor model, and while it allows for customizing the metrics, we are trying not to. Coca cola company report contains more detailed discussion of coca cola value chain analysis covering analysis of support activities. Analysis of supply chains in the consumer packaged goods. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Our aim is to help increase the enjoyment of human rights within. We aim to ensure our suppliers respect our code of conduct.
Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. Cocacolas new supply chain strategy sell 9 production. Supply chain plays a central role at coca cola hbc, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Forecast demand in a supply chain given historical demand data using timeseries methodologies. Supply chain management of coca cola free download as word doc. The study started in 2000 and ended in 2011 and the data was recorded in a chart. Coca cola s plantbottle packaging initiative demonstrates how research and innovation in global companies often foster innovation and support jobs in younger small businesses that are part of coca cola s international supply chain. Cocacola leverages ai for inventory management supply chain. Analysis of supply chains in the consumer packaged goods industry. Supply chain management of pepsico scm 303 introduction to. Adm 3302 coca cola supply chain natalie soucy gavin smith akouete yannick karl c. Coca cola supply chain management by nick bathla on prezi. Coca cola image is usually found on hats, tshirts and many other public spheres. Weve made a joint commitment with the coca cola company to ensure that 100% of our main agricultural ingredients and raw materials are sourced sustainably by 2020.
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